Daniel Farey-Jones on Twitter @danfareyjones ...
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
director Craig Inglis insisted the pledge would be an ongoing commitment in these tough economic times ...
The uncertain economic outlook affecting the High Street appears to be spreading online as ten out of 12 major retail brands attracted fewer online visitors in June than in May, according to the latest numbers from UKOM/Nielsen.
Marks & Spencer has grown its market share in food and clothing, and delivered a 0.1% rise in like-for-like UK sales for the first quarter.
social media to shop, and women prefer to use it to interact with others. Danielle Pinnington ... early stages of development," said Danielle Pinnington, Managing Director at Shoppercentric. "However ... early stages of development," said Danielle Pinnington, Managing Director at Shoppercentric. "However ...
Debenhams is the highest new entry in this week's BR app chart, with its first app taking sixth spot.
, MCCA, DMA. www.dynamo.net.uk 13 WDMP Founded 2002. Privately owned. Managing director Craig ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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