Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
and marketing, Chris Forrester , to be its new commercial director. ( Media Week ) Follow Daniel Farey ...
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Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Marco Bertozzi to executive managing director of Nerve Center EMEA. ( Media Week ) Follow Daniel ...
Why supermarkets should take note of our die-hard shopping habits
21 Mar 2012 | by Craig Lawrie
% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing....- as indeed do Sainsbury s, Asda, Morrison s et al. Craig Lawrie, director, head of digital, Initials ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
, has promoted Phil Daniel and Mick Tedder to the respective roles of national sales director ...
Identifying the taste setters
09 Mar 2012 | by Jan Worsley
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
as its head of mobile. ( Media Week ) Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
) Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...
Indicia lands DMA Grand Prix
08 Dec 2011 | by Daniel Farey-Jones
Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
