Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
's Danielle Pinnington, managing director, Shoppercentric "In the boom times M S was developing a strong ...
Waitrose matches Tesco prices as Morrisons' growth slows
03 May 2012 | by Daniel Farey-Jones
Daniel Farey-Jones on Twitter @danfareyjones ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Tesco UK and Ireland chief Brasher quits
15 Mar 2012 | by Daniel Farey-Jones
expectations." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
John Lewis and Waitrose profits drop
07 Mar 2012 | by Matthew Chapman
director Craig Inglis insisted the pledge would be an ongoing commitment in these tough economic times ...
VIDEO: John Lewis 'in the thick of planning' next ad, says Inglis
29 Feb 2012 | by Ben Hall
John Lewis marketing director Craig Inglis says the brand is 'in the thick of planning' its next...". brightcove.createExperiences(); Read The Marketing Interview with Craig Inglis here ...
John Lewis embarks on first music festival sponsorship
29 Feb 2012 | by Matthew Chapman
Craig Inglis said: "The brand has a perfect fit with our target market and the summer concerts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
