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17 May 2011 | by Nicola Clark
his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...
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Make social a key touchpoint, says customer expert Phil Winters
19 May 2011 | by Daniel Farey-Jones
In a wide-ranging interview, Phil Winters of customer experience consultancy Peppers & Rogers covers issues from how companies can adapt to social media, to Apple's "unethical" behaviour with location data.
Sony admits hack attack netted personal data
27 Apr 2011 | by Daniel Farey-Jones
Sony has admitted personal data was compromised by the third-party attack, which has forced its PlayStation Network offline.
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
s Craig Walmsley Customer engagement TBCH s Steve Grout spotlights the brands that engage ...
HTC calls pitch for European integrated advertising brief
28 Jan 2010 | by Daniel Farey-Jones
LONDON - HTC, the Taiwanese smartphone manufacturer, is seeking an agency to handle its pan-European integrated advertising account.
The Work: Private view
29 Sep 2006
: VIRGIN TRAINS Project: Apache Client: Craig Inglis, sales and marketing director, Virgin Trains Brief ...
Viking Direct opens data to market for first time
01 Aug 2006 | by by Daniel Farey-Jones
LONDON - Office products company Viking Direct has released its 400,000-strong customer database to the market for the first time, and has appointed Wyvern Direct Response to manage the information.
One.Tel hands major role to start-up shop
24 Nov 2005 | by by James Quilter
includes former EHS Brann creative director Keith Payne and ex-One.Tel marketing manager Danielle McCormick ...
Microsoft to publicise new Windows operating system through bloggers
06 May 2005 | by by Daniel Farey-Jones
LONDON - The involvement of blogging in marketing has taken a step up with the news that Microsoft is recruiting a team of bloggers to help generate a buzz for the next generation of its Windows operating system.
Esselte unveils global push with 'superheroes' theme
25 Jan 2005 | by Daniel Farey-Jones,
LONDON - Office products company Esselte is launching a global integrated marketing campaign uniting its brands.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
