The global campaign is valued at hundreds of millions of dollars with the television spots set in the American Old West, ancient China and medieval Britain and directed by Daniel Kleinman, who has created the title sequences for several James Bond films. An Intel spokesperson said the "everything else seems ...
"A new era of computing" is set in ancient China, medieval times and the Old West. The first spot, "desperado", debuted on US TV after a global launch through paid promotion on Twitter. It was written by Matt Fee, art directed by Greg Wyatt and directed by Daniel Kleinman through Rattling Stick. ...
Dressed in his United kit, the striker appears as a giant version of himself facing a frightened goalkeeper from the penalty spot. The ad, which was created by Wieden Kennedy Amsterdam, also features in-game footage. It was written by Zach Watkins, art directed by Craig Williams, and directed ...
The Advertising Standards Authority (ASA) has ordered Motorola to drop its claim that its Atrix model is "the world's most powerful smartphone".
BlackBerry is to promote tomorrow's PlayBook tablet launch with a TV ad that hammers home its use of Flash, its point of difference with the iPad, even using the 'Flash Gordon' theme song.
, and will be screened at Intel experiential events. It was art directed by Daniel Peiron and written by Martin Beswick ...
The new ad features cult actor Anthony Daniels reprising in his role as C-3PO, alongside his companion R2-D2. ...
Audio technology specialist Dolby is using a viral featuring human beatbox Beardyman to promote its virtual surround sound chip for mobiles and laptops.
LONDON - A Sony Computer Entertainment TV ad, which attracted 38 complaints about violence, has escaped without action from the advertising watchdog.
LONDON - Wieden & Kennedy has created a global TV campaign for Nokia's Ovi Maps satellite navigation software.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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