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Nickelodeon UK brings out SpongeBob app

SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive ...

Sony Ericsson handset features in Bond's Quantum of Solace

The mobile handset brand will use the activity, rolling out in 46 countries, to promote a special-edition silver C902 phone, which is used by Daniel Craig in his role as the secret agent. The campaign will be supported by TV, cinema, outdoor and press ads as well as in-store promotion in O2 outlets. The mobile ...

Top Vodafone marketer leaves in department overhaul

, who has taken over from Craig Tillotson. Shepherd was previously strategy director. Vodafone ...

Best festivals for brands

proved popular. Could do better: Energy drink Relentless and Jack Daniel s had a strong presence ...

Editorial: Dell goes crying to Mother

This column is being typed out on a Dell desktop PC, monitor and associated peripherals. I have no idea which of the many Dell sub-brands this particular unit carries, and judge it to be of insufficient interest to readers to warrant my clambering around the back to find out.

Marketer of the Year poll 2007

% since 2004 and it is well placed to exploit digital opportunities. Craig Inglis - Sales and marketing ...

Sony backs VAIO line with interactive site

The 'VAIO Nation' project is intended to promote the products' creative potential. Sony has recruited DJ Norman Jay and Bafta award-winning film director Daniel Mulloy to create exclusive content for the network. Celebrities from the worlds of design and fashion will join the initiative later this year ...

Sony enlists DJs, directors for VAIO social networking community

The VAIO Nation project is intended to promote the creative potential of the brand by encouraging consumers to go online to interact with specific products within the VIAO range. Sony has recruited DJ Norman Jay and Bafta award-winning film director Daniel Mulloy to create exclusive content for the VAIO ...

Media choice: Virgin Mobile TV

Virgin Mobile's TV service is the first commercial deployment in the UK of a true 'one-to-many' broadcast TV platform for the mobile handset.

Digital Mobile: Search still on hold

companies are yet jumping on the bandwagon in the way they are online. Craig Patton, European managing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.