20 Sep 2006
| by Craig Smith
British Gas has unveiled a radical communications campaign to advise consumers on how to reduce their energy wastage and effectively cut the amount they spend on gas and electricity.
18 Sep 2006
| by by Craig Smith
LONDON - British Gas has unveiled a radical communications campaign that advises consumers how to reduce their energy wastage and effectively cut the amount they spend on gas and electricity.
25 Apr 2002
| by DANIEL ROGERS
Npower, the utilities firm, is trialling a cause related marketing
initiative called 'Cash for Schools' in the south of England which it
eventually plans to roll out nationwide.
20 Jul 2000
agency EMS Chiara.
Craig McGlone has been hired as senior product manager for H&A
Marketing ...
06 Jul 2000
| by CRAIG SMITH
Eurostar is reviewing its pounds 15m pan-European advertising
account out of Young & Rubicam as part of a statutory process. Y&R,
which has handled the account in the UK, France and Belgium since
Eurostar launched at the end of 1994, will repitch alongside other
agencies. Media buying through Manning...
11 Nov 1999
| by CRAIG SMITH
Gateway, the direct-sell PC giant, has signed a pounds 30m deal to
sponsor the scandal-hit 2002 Winter Olympics in Salt Lake City and
subsequent Olympic events.
28 Oct 1999
| by CRAIG SMITH
Marian Rose, New Marketer of the Year. Nice ring to it, isn t
there?Confers status, shouts talent, proclaims professionalism.
02 Sep 1999
| by KEN GOFTON
of
Snyder Communications (US).
Chairman and MD Robert
Ellert, business unit
director Stewart Craig.
Major clients: BT, Eastern
Energy, Bass, Camelot,
Kellogg. E-mail
s.craig@ellert.co.uk;
web ...
Communications (US).
Chairman and MD Robert
Ellert, business unit
director Stewart Craig.
Major ...
19 Aug 1999
| by CRAIG SMITH
Reality works. As an advertising strategy, the use of real people
has proved successful for NatWest, Carphone Warehouse and B&Q.
12 Aug 1999
| by CRAIG SMITH
Bacardi is the latest booze brand to join the marketing frenzy
surrounding today s solar eclipse, with a one-off ad running across
commercial TV coverage of the spectacle.