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The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
was launched in 2000 and was acquired by BT in 2007. Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Mobile is clearly demonstrating it can become the "seventh mass media" but the market is being mutated by disruptive players such as Facebook, according to Ben Wood, mobile analyst.
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
area next week. Danielle Crook, director of brand marketing for Vodafone UK, said: "Eurostar is a ...
The students are Joe, played by Tommy Bastow; Simon, played by Daniel Rigby; and Anna, played by Rebecca Night. To help the public get to know the characters and their histories, three online videos were released on bt.com/flat6 . These include Jane, the star of the previous campaign, and her son Joe ...
The process is being handled through AAR and overseen by Vodafone's director of brand marketing, Danielle Crook. The pitch will be open to non-WPP agencies, despite Vodafone's recent consolidation of its advertising arrangements into the network with the appointment of Rainey Kelly Campbell Roalfe/Y R ...
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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