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Jack Daniel's has always emphasised its pedigree and ageing process with a brand theme of a timeless Southern America we may never have visited, but instinctively long for - especially at the end of a week of hard urbanity. This mailer tells you that Jack Daniel's is a bloke's drink. How? It isn ...
the very soul of the American Deep South, Jack Daniel's Whiskey has remained true to its roots since it was first distilled by Jasper Newton (Jack) Daniel in 1866. The old fashioned, Americana ... gliding across the bar toward the next customer. But to me, Jack Daniel's also has another side ...
Brown-Forman is aiming to attract younger drinkers to its Jack Daniel's Tennessee Whiskey brand...The distillery has hired Momentum to create the campaign, which will centre on a Jack Daniel ... Tennessee-style barbecue food and Jack Daniel's drinks. The brand will be the official spirit of the two ... , the over-55s; one in three members of this group is a whisky drinker. US imports such as Jack Daniel ...
LONDON - Brown-Forman is looking to appoint a below-the-line agency for its Jack Daniels...-the-line activity over the past year. Jack Daniels launched a railway and press campaign, while Southern Comfort has ... , the company appointed Universal McCann to its £100m global media account. In the UK, the Jack Daniels media ...
LONDON - Distilled Tennessee whiskey brand Jack Daniel's is launching a £2m through..., guests will be given a free sample of Jack Daniel's and when they purchase their second shot of the drink, they will be given a pack of Jack Daniel's branded playing cards. Denise Dewar, Jack Daniel's brand manager, said ... of the heritage and youth appeal that is so unique to the brand." The campaign is Jack Daniel's biggest campaign ...
". In the South, Mr Daniels' customers are all on first-name terms. That was the first surprise: there were a ...
-the-line advertising join their ranks. Daniel Morel is one of those converts, and is the man carrying the flag...Direct marketing folk get a nice, warm feeling when hot shots from the world of above-the-line advertising join their ranks. Daniel Morel is one of those converts, and is the man carrying the flag proclaiming that all of Euro RSCG s below-the-line operations are part of one giant and beautiful nation ...
around now. 6. Matt Gorzkowski and Daniel Craig Who doesn't want to look like James Bond ...
LONDON - Billington Cartmell has hired Craig Lawrie from MRM Worldwide to be its new head
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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