Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
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Heineken to feature James Bond in ads
08 Feb 2012 | by Gemma Charles
's character, played by Daniel Craig, feature in its ads for the first time....The global campaign will launch in September to coincide with the release of 'Skyfall', the latest film in the franchise, which stars Craig as Bond. Heineken has been a partner of the James Bond franchise since 1997. It will be themed around the brewer's 'Open Your World' campaign, which is into its ...
Nestlé unwraps Jenny Craig in the UK
15 Apr 2010 | by John Reynolds
LONDON - Nestlé has launched its weight-loss programme Jenny Craig across the UK, as it looks...and further afield. Nestl launched Jenny Craig in France in March this year, and is also planning to bring ... proved successful in the US. Nestl does not break out specific financial results for Jenny Craig ... Nutrition, said: "Weight management is a core business for Nestl Nutrition and Jenny Craig is fully in line ...
James Bond to swig a Heineken in Skyfall
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In ... ." The marketing deal was announced in February, revealing that Bond, played by Daniel Craig, will feature ...
We'll Call You - Jenny Craig
22 Nov 2011
Craig: Is your husband there? Mktg: No, he's not, I'm just making the call because I think he feels a ... Americans have been successful with Jenny Craig over the past 10 years. It's not a diet, it's a weight ...
Vodafone names Danielle Crook brand director
05 Nov 2009 | by Ed Kemp
LONDON - Danielle Crook is to return to Vodafone as brand director UK.
Jack Daniel's to boost focus on live music ties
08 Sep 2011 | by Sarah Shearman
Jack Daniel's is bolstering its digital activity to strengthen its association with live music...band formed by Jack Daniel in 1892. It has sponsored and hosted festivals and concerts worldwide ... . Jack Daniel's made its first foray into social-media marketing earlier this year, with a campaign ... will become an official Jack Daniel's live music reporter. In July this year, the brand also launched ...
Vue Entertainment hires Travelodge marketer Daniel Heale
15 Jul 2009 | by Sarah Johnson
LONDON - Vue Entertainment has named Daniel Heale to the newly-created post of head of marketing
The Marketing Profile: Nigel Parrott of Daniels Group
08 Dec 2009 | by Amy Golding
Daniels Group, which owns the New Covent Garden Food Co and Johnson's freshly squeezed orange juice brands ... talking about good food. I'm a foodie.' However, joining Daniels also meant waving goodbye to huge ... , which Daniels acquired from its founders in 1997. In the 90s, New Covent Garden Food Co invented ...
Prince Charles debuts in MySpace webcast to champion rainforests
05 May 2009 | by Fiona Ramsay
Stone, Kermit the Frog, Daniel Craig, Pele, Robin Williams and Harrison Ford, urging the MySpace ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
