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Focus on ... Casino Royale

Daniel Craig makes his first appearance as 007 alongside John Cleese and Dame Judi Dench in the 21

Why brands love Bond

will be rebranded as Zero Zero 7 to support the release of the second film in which actor Daniel Craig plays Bond...in ads for Heineken. A metallic gold Ford Ka is used in Quantum of Solace . Daniel Craig stars ...

Focus on ... The Orange British Academy Film Awards

- About 2000 people will attend the ceremony, hosted by Jonathan Ross. It will be broadcast live on BBC One. - Last year's guests included Daniel Craig, Jake Gyllenhaal and Kate Winslet. - Official partners include Audi, American Airlines, Lancome, GQ, Glamour, Highland Spring and LG. ...

Focus on ... British Independent Film Awards

- Ray Winstone will pick up The Richard Harris Award for Outstanding Contribution by an Actor; while Daniel Craig gets The Variety Award. - Other nominees include Jamie Bell, Jim Broadbent, Samantha Morton and Cillian Murphy. - When Did You Last See Your Father?, Control, Eastern Promises ...

Virgin Atlantic launches campaign to highlight James Bond film tie

'-themed ad for the airline's economy class seats promotes its latest fares and features Bond actor Daniel Craig. Ads for its Upper Class service emphasise check-in and security procedures, using the strapline ...

Sony Ericsson handset features in Bond's Quantum of Solace

The mobile handset brand will use the activity, rolling out in 46 countries, to promote a special-edition silver C902 phone, which is used by Daniel Craig in his role as the secret agent. The campaign will be supported by TV, cinema, outdoor and press ads as well as in-store promotion in O2 outlets. The mobile ...

marketers continues to be high, writes Daniel Rogers

director at Sainsbury's; and Craig Smith, editor of Marketing. WINNER: THE MAN WHO GAMBLED ...

DIRECT CHOICE: Jack Daniel's

Jack Daniel's has always emphasised its pedigree and ageing process with a brand theme of a timeless Southern America we may never have visited, but instinctively long for - especially at the end of a week of hard urbanity. This mailer tells you that Jack Daniel's is a bloke's drink. How? It isn ...

Ford Ka to feature in new Bond film

A metallic gold version of the car will be driven by the latest Bond girl, Olga Kurylenko in the latest Bond which hits UK cinemas on 31 October. Ford of Europe has worked with the James Bond film franchise before, with the Mondeo model being driven by Daniel Craig in the 2006 blockbuster, Casino Royale ...

Cinemawatch: Jack Daniel's 'Coffee maker'

There's an ad running in cinemas for Jack Daniel's that extols the unbelievable and tedious sloth...and chuckle. Then comes the endline, which highlights that Jack Daniel's has been paying unusual attention ... for it. It is early in the morning and people want coffee - immediately. Second: Jack Daniel's suggests ... and smiles at a sepia photograph of some original Jack Daniel's workers. We're supposed to understand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.