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TUI Thomson is reducing its ten-strong agency roster to five and looking to slash annual spend by 50 per cent to £250,000, as part of a major refocus of its business.
Any agencies that were not already considering the potential impact of procurement processes should take heed of the news that British Airways has found a new way of selecting its European PR consultancies.
This week we reveal TUI Thomson, the UK's biggest holiday company, is refocusing its PR agency relationships. But behind this news there is a wider strategy story and an important lesson for market-leading brands.
BA boss Rod Eddington offers us a contemporary case study in how being open and frank with media and staff can tangibly improve a company's reputation and performance.
National. He will sit on a four-strong board alongside chairman Daniel Levy, executive director Matthew ...
? Beyonce, Daniel Day Lewis, Boris Johnson and James Dyson. The best people are the ones you'd least expect ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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