Private View: Leon Jaume and Craig Inglis
27 May 2011
. Client Craig Inglis Marketing director, John Lewis It's my first Private View and I don ...
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Why brands love Bond
09 Sep 2008 | by Joe Thomas
will be rebranded as Zero Zero 7 to support the release of the second film in which actor Daniel Craig plays Bond...in ads for Heineken. A metallic gold Ford Ka is used in Quantum of Solace . Daniel Craig stars ...
BR Video: Bond's back but which brands are most associated with 007?
31 Oct 2008 | by Nikki Sandison and Jacquie Bowser
campaign to promote its C902 Titanium Silver Cyber-shot phone, which is used by Daniel Craig in the film ... , which sees Daniel Craig attempting to remain in one spot while debris hits him from a series of dramatic ...
Aston Martin brand set to return to British hands for $1bn
09 Mar 2007 | by Staff
, most spectacularly in the franchise s last outing Casino Royale starring Daniel Craig. Aston Martin ...
Marketing to real men
12 Feb 2008 | by Mark Tungate
. Actors need to be older and a little rougher around the edges; more Daniel Craig than Orlando Bloom ...
Editorial: Licence to mislead
15 Mar 2006 | by Craig Smith, Editor
Aston Martin DB5, BMW Z3, Ford Mondeo - the car in which James Bond has outmanoeuvred villains and seduced women has taken yet another dive downmarket. The forthcoming Bond film, Casino Royale, will feature a car that is not beyond the reach of even a modestly performing company sales rep.
Editorial: Creativity over convention
22 Feb 2006 | by Craig Smith, editor
A recent discussion in Marketing's offices on the quality of Honda's advertising went something like this: 'Did you see the full "Impossible Dream" ad last night? Superb. I nearly stood up and cheered when the hot-air balloon rose out of the canyon.' (Pause for response.) 'Yes. Overly long, overly expensive,...
Pick of the Week - Bartle Bogle Hegarty/Audi
06 Oct 2011
"There are many brands that don't care how much drivel they foist upon us - this gorgeous animated spot affords some light relief. The soundtrack is a really bold choice and fits the look of the film perfectly." It was created by Paul Yull and Adi Birkinshaw, and directed by Daniel Barber through ...
Audi 'hummingbird' by BBH
28 Sep 2011
An animated film features a hummingbird flying through a surreal landscape made from petrol pumps, road signs and traffic cones. It was directed by the Oscar-nominated Daniel Barber, with post-production and animation by Tom Bussell at The Mill, and features Johann Strauss' Open Road, Open Sky , sung by John ...
Deadline approaches for BR Hall of Fame votes
02 Sep 2011 | by Staff
Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
