McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
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Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
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UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting events such as the Olympics, according to a doctors' body demanding harsher action to combat obesity.
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Sport and TV again prove a draw for iPhone users, with apps for the Open Championship and the ITV Player taking the top two positions on this week's BR branded app chart.
Kentucky Fried Chicken is to replace its 50-year-old 'Finger Lickin' Good' slogan with 'So Good', as it introduces a healthier focus, which will include displaying calories alongside prices on menus.
Spots for Bud Light by DDB and Doritos by Goodby Silverstein were America's favourite ads during the Super Bowl ad breaks, which also featured a debut effort from Stella Artois.
Two-letter and single character .uk domain names, such as aa.co.uk, 3.co.uk and bp.co.uk, are to become available in a process that starts on 1 December.
Lewis marketing director Craig Inglis. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.