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The Golden Compass , based on the first instalment of Philip Pullman s bestselling His Dark Materials trilogy, will be released across all video game consoles in the December prior to the premiere of the film starring Nicole Kidman and Daniel Craig. Frank s brief is to generate editorial coverage outside ...
The mobile handset brand will use the activity, rolling out in 46 countries, to promote a special-edition silver C902 phone, which is used by Daniel Craig in his role as the secret agent. The campaign will be supported by TV, cinema, outdoor and press ads as well as in-store promotion in O2 outlets. The mobile ...
CREATIVE - Craig Davies, chief creative officer, worldwide, JWT...director: Will Bate Director: Daniel Barber Production company: Knucklehead Productions Exposure: National ...
Daniel Cohen has moved to the analytics-focused agency from Grayling, where he was MD of consumer brands. Cohen said that Atomic would be branching out from its current tech focus into consumer clients, and is planning steady growth in existing London and Munich offices preceding wider expansion ...
, Devil May Care, the campaign will not feature media stunts involving the current Bond, Daniel Craig. Craig had previously expressed his reservations about contributing to a Bond computer game, but he ...
BT is back at the top of the Adwatch table. A 75% recall rate for the ads, starring ET, returns the telecommunications giant to the number one slot, from which it has recently been conspicuously absent.
Guy Daniels, senior advertising manager at Sony, is to take on the role of head of European...Guy Daniels, senior advertising manager at Sony, is to take on the role of head of European advertising. Daniels replaces Brenda Jones, who left the company in April to join IBM as marketing director. ITV has appointed Julia Lamaison as director of broadcasting for its digital channel, ITV2, set ...
Danielle Crook, the head of integration at Vodafone, is leaving to take the newly created role
instalment and the stir when Daniel Craig became the new James Bond. Film specialist DDA PR is currently ...
LONDON - EHS 4D Digital managing director Craig Walmsley puts the iPad through its paces
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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