Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
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's character, played by Daniel Craig, feature in its ads for the first time....The global campaign will launch in September to coincide with the release of 'Skyfall', the latest film in the franchise, which stars Craig as Bond. Heineken has been a partner of the James Bond franchise since 1997. It will be themed around the brewer's 'Open Your World' campaign, which is into its ...
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In ... ." The marketing deal was announced in February, revealing that Bond, played by Daniel Craig, will feature ...
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friends in London. Director Daniel Kleinman Director, Rattling Stick Most ...
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