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Apple cements most valuable brand status as UK's giants slide

UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

McDonald's serves up 'one a day' fizzy drink for kids

and for users of tablets and smartphones. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Hall of Fame shortlists finalised and deadline extended

Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...

Deadline approaches for BR Hall of Fame votes

Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...

Power 100: 100 to 50

his refreshed budget to build on this position. 56: DANIELLE CROOK - VODAFONE As brand ...

Power 100: Next Generation

, we need to embrace new strategies and ideas.' DANIEL HILL 27, COMMUNICATIONS MANAGER, LARGE CARS ...

Helen Edwards on Branding: Slavery doesn't pay

championed by US authors James P Womack and Daniel T Jones. It plots consumption as a process, embracing ...

Marketing's Power 100

to the attention of LBG chief executive Eric Daniels via Lloyds TSB and EDF's backing of London 2012, when she ... not business as usual. 55. Danielle Crook, Vodafone There has been a rash of comings and goings ...

Top 20 slang brands

/ Stalkbook Guardian / Grauniad Heineken / Heinie Jack Daniels / JD Kronenbourg / a pint of numbers ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.