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Hovis 'farmer's lad' by Dare

The campaign, the last by Dare before the account moves to JWT, launched last weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm while portraying the hard work that goes into making each loaf of bread. It will be supported by radio, digital and PR ...

Hovis launches British Farmers Loaf with £3.5m marketing push

The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm and portraying the hard work ...

Daily Diary -Video: K1D wins Campaign pool tournament 2012

Agencies including Adam Eve, Publicis, JWT, Engine and Dare all placed their balls in order to battle it out for the hotly contested tin prize on Wednesday night. While the Campaign team might have balls upped by being knocked out early on, it still managed to beat JWT, which finished ...

Ambrosia Rice 'picnic' by Dare

Premier Foods has launched a campaign for Ambrosia by Dare with the message that Ambrosia rice

Vision Express 'not again' by Dare

The 30-second ad, which was created by Dare and supports the two-for-one designer glasses offer, centres on a zookeeper whose glasses are repeatedly stolen by a group of monkeys. It was written by Nick Bird and Lee Smith, and directed by James Griffiths through Moxie Pictures. The ad ...

Which? 'refurbishment' by Dare

In the ad, created by Dare, a man surprises his wife with a new kitchen, but all is not as it first appears and the place turns into a war zone. ...

Department of Health 'secondhand smoke' by Dare

Dare has created a national campaign highlighting the hidden dangers of secondhand smoke.

Government returns to shock tactics in latest anti-smoking ad

. The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...

Oxo 'video call' by Dare

Created by Dare, the first instalment of the Oxo family saga will launch on 19 March. With the return of Michael Redfern as the dad, the ad shows how times have changed since the family was first launched in 1983. ...

Daring to be different is paying off for Southall

The Marie Claire publisher has returned to IPC to bring the good times back to the women's title, Katherine Levy discovers.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.