to remove filtersCOMMENT: We must not sell ourselves short to Parliament - Public relations is lagging behind the advertising industry when it comes to gaining positive recognition from MPs, says Tom McNally
08 Jan 1999 | by TOM MCNALLY, vice-chairman of Shandwick
credible measurement techniques, it also, dare I say it, seems to handle its PR better....There is, from time to time, a certain chippiness in the relations between the PR industry and advertising. Not only does advertising have bigger budgets, greater professional recognition and more credible measurement techniques, it also, dare I say it, seems to handle its PR better. A good ...
