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Jaguar steps up social media strategy to boost innovation

, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...

Hovis launches British Farmers Loaf with £3.5m marketing push

The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm and portraying the hard work ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

advertising duties on the eight brands from Dare and 101 into McCann London and JWT London. Follow Sarah ...

Campaign Viral Chart: Kony clings on despite St Pat's Guinness boost

All time: 16,614 shares 10. Intel 'the daring ...

REN 'clean skin' by Dare

The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...

Red Bull to live stream supersonic skydive attempt

Red Bull is to live stream a daring attempt to stage a record-breaking skydive from the edge

Industry View: After the IPO, what next for Facebook?

and emerging behaviour, Dare Facebook is a pioneer in social and has massively changed the landscape ...

Barclaycard 'win an easier Christmas' by Dare

Barclaycard has launched a campaign by Dare that offers both Barclaycard and non

Barclaycard teams up with celebrities for 'Easier' Christmas push

Alongside outdoor and print ads, the payment brand is rolling out a Facebook competition offering 24 experiences as prizes, such as pop star Olly Murs singing carols on consumers doorsteps. The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www ...

Trading places: this week's people moves

Advertising DLKW Lowe has hired Dare associate creative directors Dan Harrison and Jonny Watson as its new digital creative directors.The pair will be responsible for leading DLKW Lowe's digital output, working directly with the executive creative directors, Dave Henderson ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.