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CAMPAIGNS: Balloon falls but QinetiQ's profile rises - Brand Awareness

. To highlight the company's newly privatised status and associate it with a bold, daring event. Strategy ...

DIARY: Unsung heroes get a chance to shine at Ketchum’s luvvie award fest

Who would have dared dream, let alone hope, that being a top public relations professional...Who would have dared dream, let alone hope, that being a top public relations professional and full-time luvvie could result in both the red carpet treatment AND a breakfast of Bucks Fizz and muffins? Well, that s exactly what happened to all who attended Ketchum s PR Oscar-style awards ...

OPINION: News Analysis - Imagination in the field for Euro 2000 sponsors. Association with one of summer’s biggest sporting events is not just about being seen, but offers a number of PR opportunities for sponsors

. But what about the question that fans up and down the country never dare to think about until ...

DIARY: Ludgate will fly the flag for lobbyists at Labour conference meetings

Ludgate public affairs is showing two fingers to the prudish lobbying community by daring to host...Ludgate public affairs is showing two fingers to the prudish lobbying community by daring to host two fringe meetings in its own name at the Labour Party conference next week. This may sound tame, but afficionados of the public affairs scene will know that, ever since the fall of Ian ...

ANALYSIS: THIS WEEK’S BIG QUESTION - Do you think the eclipse was over-hyped?

advised against wearing the eclipse glasses meant many risked damaging their eyesight or didn t dare ...

CAMPAIGNS: Midland taps the fountain of youth - Sponsorship

. Objectives To reinforce KLP s standing as a leading agency that pushes sponsorship to a daring ...

CAMPAIGNS: JUDGE AND JURY; BT’s seafaring challenge must whip up a storm overseas

of hardship and daring from the fleet as it sails the wrong way around the globe. Added to the ingredients ...

MEDIA: WHAT THE PAPERS SAY; Exorcism by PR haunts Albert Hall anniversary

to interview him and, dare we say, Mark Borkowski who received three name checks himself. Evaluation ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.