Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
that this could be, dare we say it, a shift downmarket. The UK has, after all, a 'coupon culture', from top ...
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Can the direct tribe deal with the engagement landgrab?
01 Dec 2011 | by Daniel Farey-Jones
to sell more daring work was a popular view, which was expressed in tribal terms by the event s chair ...
CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers
08 Jun 2011 | by Simon S Kershaw
-known individual had dared not to expose their innermost life to the general public. As if we had all been "cheated ...
Coca-Cola to relaunch Coke Zone online loyalty scheme
19 Jan 2011 | by Sarah Shearman
The soft drinks company has hired LBi to handle the redesign of the online hub for Coca-Cola, Diet Coke and Coke Zero, following a pitch against Dare. The digital agency will be responsible for all content on the Coke Zone site, which is intended to boost consumption of Coca-Cola products among young ...
Barclays awards direct brief to EHS 4D
16 Sep 2010 | by Sara Kimberley
overseen by Dare. Walker Media is the incumbent on Barclays media planning and buying business ...
Vodafone calls UK direct marketing review
08 Jul 2010 | by Matt Williams
. The brand s digital work is handled by Dare, while OMD oversees media planning and buying. BBH recently ...
Agencies line up for Barclays DM review
01 Jul 2010 | by Matt Williams
overseen by Dare. Walker Media is the incumbent on all of Barclays media planning and buying business ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
developments, we must also remember those branding lessons of the past. Be daring, be creative, be experimental ...
BMW picks Engine for consolidated UK creative accounts
31 Mar 2010 | by Staff
BMW has retained WCRS to its 16 million creative account and appointed Partners Andrews Aldridge, also part of Engine, to its direct marketing business. Dare, which pitched with Engine, has also retained the digital account that it picked up in March 2008. Engine beat VCCP, Karmarama, which stood ...
Dare and EHS 4D win Nestlé drinks business
18 Feb 2010 | by Matt Williams
LONDON - Nestlé has handed the digital and direct marketing accounts for its drinks brands to Dare...Dare was awarded the digital business after a pitch against Rapp, and EHS 4D won the DM work after going head to head with Partners Andrews Aldridge. G2 United Kingdom and Carlson Marketing ... business. Dare and EHS 4D will now be responsible for creating a series of online and customer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
