Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...
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Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
9= ( ) Vision Express Dare/Walker Media 32 11= ( ) The Co ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm and portraying the hard work ...
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
advertising duties on the eight brands from Dare and 101 into McCann London and JWT London. Follow Sarah ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
( ) Boots Mother/OMD UK 40 4= ( ) OXO Dare/Starcom 39 4 ...
Helen Edwards: The science of 'going viral'
18 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
successful work will always result from the intuitive genius that dares to rise above them - so don ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
. The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
French-sounding businesses, in this French-commissioned survey. I haven't dared check whether ...
Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
and the miners' strike. Earlier this month, Hovis also switched its ad account from Dare into JWT London in a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
