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Creativity in numbers

to evolve into something more than a gimmick. As Nick Emmel, executive planning director at Dare, says: 'The ...

Brand Health Check: French Connection

of men and women. It marks a dramatic shift from its long-running and slightly daring, if latterly rather ...

The Work

's first online flashmob. After the initial event, Dare came up with a great follow-on plan, encouraging ... , but it is engaging. Agency Dare Other credits Not supplied sonyericsson ...

Profile: Brand champion

, be brave and actually dare to think about what the world will look like in three years ...

Brand in the news - Audi

Car manufacturers don't take these steps hastily, and German brands in particular are renowned for brand (over-)management. Maybe Audi is kicking against BMW, to become more engineered, more sophisticated and, dare I say it, more Germanic. There is also a sense of preparing the ground for a big ...

Sony adds global 'brand message'

the tagline in its latest global campaign, created by Saatchi & Saatchi, Iris and Dare, for a trio of handsets ...

Sony creates website to support football sponsorship

. Dare has used the mechanical heart from Sony's TV idents to create an interactive forum, www

The week in marketing

to complement its sponsorship of ITV's coverage of the 2010 World Cup. Digital agency Dare has built ...

Barnardo's shortlists agencies

. Agency Republic, Dare Digital and Poke will compete to work with ad agency Bartle Bogle Hegarty

The week in marketing

. Tango goes upside-down following dare MARKETER OF THE YEAR AWARD Cast your final vote today ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.