Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
9= ( ) Vision Express Dare/Walker Media 32 11= ( ) The Co ...
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Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ...
Hovis 'farmer's lad' by Dare
16 May 2012
The campaign, the last by Dare before the account moves to JWT, launched last weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm while portraying the hard work that goes into making each loaf of bread. It will be supported by radio, digital and PR ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm and portraying the hard work ...
Ambrosia Rice 'picnic' by Dare
02 May 2012
Premier Foods has launched a campaign for Ambrosia by Dare with the message that Ambrosia rice
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
( ) Boots Mother/OMD UK 40 4= ( ) OXO Dare/Starcom 39 4 ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Advertising Krow has boosted its senior team with the appointment of Will Saunders as its managing partner and head of business planning. ( Campaign ) Leagas Delaney has appointed Michael Pring , the former managing partner of Dare , as its international managing partner. ( Campaign ...
Tetley picks Emanate to focus on women and differentiate brand
30 Mar 2012 | by John Owens
alongside the existing creative and media planning buying agencies Dare and Mediavest. The pitch ...
Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
and the miners' strike. Earlier this month, Hovis also switched its ad account from Dare into JWT London in a ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
of its joint initiative with the IPA, 'The Good Pitch' new-business service. Dare/EDC chief marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
