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I greatly enjoyed David McLaren s clinical destruction of the concept of Advertising Value...I greatly enjoyed David McLaren s clinical destruction of the concept of Advertising Value Equivalents (PR Week, 20 October). The challenge facing measurement services like Impact and its users in the PR industry is to align the parameters of content analysis (described by David McLaren ...
to meeting famous photographer David Bailey next week....Keen amateur photographer Fraser Butters, managing director of Harvard Centro, is looking forward to meeting famous photographer David Bailey next week. Bailey, who had a retrospective ... it and call it a David Bailey. The agency has been briefed to promote the photographer s endorsement ...
Hill and Knowlton s London chairman David McLaren has taken on a roving brief to co-ordinate all...Hill and Knowlton s London chairman David McLaren has taken on a roving brief to co-ordinate all WPP s pounds 80 million work for Boots. He is thought to be the first senior PR practitioner - albeit one with an advertising background - to lead sister advertising, below the line and design ...
I certainly endorse most of the comments made by David McLaren regarding the widespread usage...I certainly endorse most of the comments made by David McLaren regarding the widespread usage of advertising equivalents in the evaluation of PR media coverage (PR Week, 27 October). Apart from being a poor reflection on the confidence of the PR industry (one could hardly imagine an advertising ...
PUBLIC AFFAIRS: The Advertising Standards Authority has appointed Dr David Webster as head
an independent PR consultancy. Senior Ketchum partner David Drobis said Ketchum s international clients...ANKARA: Ketchum has appointed Rekta Halkla Iliskiler as an exclusive affiliate office in Turkey. Founded in 1989 as the PR department of top 25 Turkish advertising agency Rekta, the company is now an independent PR consultancy. Senior Ketchum partner David Drobis said Ketchum s international clients ...
. David Bell, who was head of True North Communications when IPG acquired it in 2001, will replace Dooner
in the last local election and Winchester City District Council CEO David Cowan said: 'We hope the campaign
by the printed paper. David Hargreaves, the Firefly director leading the account, said the aim ...
The Red Consultancy is to work with Cadbury on its latest 'Glass and a Half Full Production'.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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