Opinion: Marketing Society - Policies fail without buy-in
26 Apr 2006 | by Paul Seligman, chairman of Communicator and a member of The Marketing Society
for. In updating his product with radical policies, David Cameron is behaving like all good marketers...is no different. Not so long ago, some of Cameron's policy initiatives would have seemed unthinkable ... radical to change behaviour and pushing the bounds of credibility that bit too far. Cameron may also find ...



