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MEDIA: The BBC must be realistic in how it expects to be funded

By the end of next week, the Davies committee, advising on the future funding of the BBC, should...By the end of next week, the Davies committee, advising on the future funding of the BBC, should complete its deliberations. Its report to Culture Secretary Chris Smith will trigger a public debate ... , to check the BBC s ambitions for a large surge in income. Gavyn Davies, the Goldman Sachs ...

COMMENT: LETTERS; Valuable contribution to evaluation debate

I greatly enjoyed David McLaren s clinical destruction of the concept of Advertising Value...I greatly enjoyed David McLaren s clinical destruction of the concept of Advertising Value Equivalents (PR Week, 20 October). The challenge facing measurement services like Impact and its users in the PR industry is to align the parameters of content analysis (described by David McLaren ...

DIARY: Why a PR man is letting a golden opportunity for self-publicity slip away

to meeting famous photographer David Bailey next week....Keen amateur photographer Fraser Butters, managing director of Harvard Centro, is looking forward to meeting famous photographer David Bailey next week. Bailey, who had a retrospective ... it and call it a David Bailey. The agency has been briefed to promote the photographer s endorsement ...

McLaren leads WPP teams on Boots account

Hill and Knowlton s London chairman David McLaren has taken on a roving brief to co-ordinate all...Hill and Knowlton s London chairman David McLaren has taken on a roving brief to co-ordinate all WPP s pounds 80 million work for Boots. He is thought to be the first senior PR practitioner - albeit one with an advertising background - to lead sister advertising, below the line and design ...

COMMENT: Letters; Let tests assess the measure for measure

I certainly endorse most of the comments made by David McLaren regarding the widespread usage...I certainly endorse most of the comments made by David McLaren regarding the widespread usage of advertising equivalents in the evaluation of PR media coverage (PR Week, 27 October). Apart from being a poor reflection on the confidence of the PR industry (one could hardly imagine an advertising ...

STOP PRESS: Appointment at ASA

PUBLIC AFFAIRS: The Advertising Standards Authority has appointed Dr David Webster as head

BORDER LINES: Rekta becomes Ketchum affiliate

an independent PR consultancy. Senior Ketchum partner David Drobis said Ketchum s international clients...ANKARA: Ketchum has appointed Rekta Halkla Iliskiler as an exclusive affiliate office in Turkey. Founded in 1989 as the PR department of top 25 Turkish advertising agency Rekta, the company is now an independent PR consultancy. Senior Ketchum partner David Drobis said Ketchum s international clients ...

INTERNATIONAL BRIEF: Interpublic CEO to head flagship ad unit

. David Bell, who was head of True North Communications when IPG acquired it in 2001, will replace Dooner

PUBLIC SECTOR BRIEF: Hampshire local authorities pool resources

in the last local election and Winchester City District Council CEO David Cowan said: 'We hope the campaign

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

Davis Ayer and formerly responsible for Wonderbra at TBWA, says: PR is absolutely essential ... adaptable and flexible. We didn t need to have a well-known celebrity to reach our audience, says David ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.