Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
own communications team of four at the tournament, led by director of public affairs David Davies ... , Paul Ince and David Beckham onto the White Cliffs of Dover last weekend to generate media coverage ... exploitation, generating media coverage on the back of the David Beckham ad. We ve also attempted to gain ...



