Whitbread to overhaul restaurant PR strategy
29 Apr 2005 | by Tom Williams
Whitbread's non-restaurant businesses, David Lloyd Leisure and Premier Travel Inn. David Lloyd Leisure does ...
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Media Relations: Bar operator to boost web profile
01 Apr 2005
It is looking to partner brands with similar target markets, such as Toni Guy, to create newsworthy attractions at the website's quarterly 'Live' parties. Urbium marketing manager Jo Davies said its bars were not positioned as celebrity hang-outs, meaning it had to work harder to gain coverage ...
Campaign: Consumer - Floridita hits the spot with Cuban venues
01 Jul 2005 | by Maja Pawinska
Prince (The Daily Telegraph Magazine) and Susan Ward-Davies (Daily Express, Elle and Time Out) were ...
City & Corporate: SR Technics brings in Merlin for flotation
17 Jun 2005
Merlin MD David Simonsen is leading the team advising SR Technics, which is trying to reposition itself away from its origins as the technical division of the now defunct airline Swissair. SR Technics executive vice-president of corporate communications Mary Mannion was unavailable for comment ...
Media Analysis: Pictures pave way to magic of travel
15 Jul 2005
by Wanderlust, The Sunday Times Travel and Conde Nast Traveller. Picture perfect David Ezra, a director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
