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'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

for a number of years, with various creative treatments that included the strapline, "Rip their heads ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

29 May 2012 | by Arif Durrani

Parker, a long-time attendee of Media360 noted one of the key issues on the first day involved ... worrying because data explosion has happened and is happening every day." Opening this year s Media360 ... of financial returns to the business over the next three to five years. Parker noted this is an approach ...

National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners. In November, Barclaycard unveiled a new ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV ... and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

As it celebrates 20 years, the RAB is stepping up its mission to inject creativity into radio...at the Media Week Awards 2011: The RAB partners with D AD to launch a "creativity in radio" programme ... . But to achieve all this, writers need proper training, Paul Burke, a creative director and copywriter on Heinz ... the past fortnight, the RAB has worked with three creative teams at John Lewis' ad agency Adam Eve ...

Pick of the Week - DLKW Lowe, Halfords'

24 May 2012

"Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

group lunches with friends, family and neighbours on the day. The ad shows people from all over ... doors to organise community celebrations." McCann London's creative directors Matt Crabtree and Simon ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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