24 Oct 2008
Donna Imperato might be busy overseeing the C&W/GCI merger, but she is still focused on the bigger...have taught me a lot. Jean Farinelli taught me
the business of the business and Steve Aiello and Howard ...
07 Mar 2008
| by Bob Leaf, Chairman, Robert S Leaf Consultants, former
Burson-Marsteller international chair
we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes...Also, in reality there is a great need for corporate PR to let key
markets, including the financial community, know you are weathering the
storm effectively during the recession. This is the case at any time when a client is facing problems; the real
key is for the consultancy to be creative ...
28 Apr 2006
Restructuring teams into account handling, media and creative elements
could highlight the different skills that PR campaigns require and help
us to charge clients accordingly for each service provided. Specialist roles will also bring new talent into the industry and allow
new recruits ...
13 May 2005
| by Donna Werbner
business and tourism sources, the Prime Minister's Office and the Finance Ministry.
'We want ...
and technological achievements, thriving business community and 'diverse' culture.
'That is the real Israel ...
at the Israeli Government Tourist Office, said the campaign would target tourists, businesses and people of all ...
23 Jul 2004
| by Julia Hobsbawm, julia@hmclondon.co.uk
teaching myself about the profession I was so busy practising. Not having done a degree of any kind, I...business and a press officer from The Guardian. All are highly impressive in their track records, as well ...
and their encouragement of continued education in PR as on the amount of business wins notched up? After all, good PR ...
02 Jul 2004
kids to 'Run the Factory' for a day, join a sweet-tasting session and design their own dream sweet ...
18 Jun 2004
creative but poorly managed. We want to find these, turn them around and bring them into the fold,' said ...
02 Apr 2004
| by Adam Hill
and February, while many of the tabloids featured Pepsi several times over successive days. There have been 168 ...
snippets and picture captions to in-depth features for the brand.
The day after the music ad premiered ...
12 Mar 2004
story list. Also try around 6pm, in preparation for the next day. Deadlines are 4-5pm.'
3am ...
pm - but as far in advance as possible.
Having stories the day before is good so we can pitch ...
11 Jul 2003
of the last quarter, at least in part because of the row that broke out over the origin of the creative idea.
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