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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

: timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ... , Partner, Clearhound There are marketers who just do marketing communications to promote their company ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

for a number of years, with various creative treatments that included the strapline, "Rip their heads ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...

LG Mobile launches One Direction competition on Twitter

29 May 2012 | by Matthew Chapman

promoted tweet for the first day of the competition (6 June), so the #LGtickethunter hashtag ...

Ben & Jerry's urges brands to follow 'values-led' approach

29 May 2012 | by Nicola Clark

In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand ... decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ... drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

, the senior vice-president and head of Kellogg International. A source close to the business said that its ... " of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ... by harnessing the creativity and experience of customer-facing staff - maybe service providers can find ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

track 'Indigo Home' for the campaign. Christopher Bailey, chief creative officer at Burberry, said ... In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2001 ...

MTV

29 May 2012

first creative director, Fred Seibert. For the now famous logo, Seibert called on an old school friend ... on music videos made famous by MTV. BRAND LESSON SILAS AMOS, CREATIVE DIRECTOR, JKR ... spirited and colourful. It was a creative springboard; now it's a corporate anchor. It makes strategic ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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