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Harrison Cowley wins St George's Day ale account

Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR ... association with England s national day - 23 April. An ad campaign will be run by Team Saatchi. Bombardier ...

MEDIA: Briefs - Hale to edit new Coolwhite news channel

Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...

MEDIA: What The Papers Say - PlayStation2 launch polarises the press

With just 165,000 consoles released to pre-ordering customers in the UK, Play-Station2 (PS2) almost guaranteed its status as the year's most sought-after product. Sony denied rationing supply to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

. But the day after Aurora's send off on 1 May from Southampton, the ship suffered an overheated propeller shaft ... -ordinators for broadcast media interview requests. By 7pm on the first day the agency had addressed around 110 media ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

outside busy inner city tube stations and encourage people to take five minutes out of their day ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

partners. Calvert recommends searching for agencies that are members of the Direct Marketing ... how committed they are to existing business and what resources they will be able to give your ... an immediate response, and the telephone is a primary tool that can be used in all businesses, says Osman ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

also ran Sitting Ducks press ads in business trade titles such as Media Week. To build awareness of the campaign, Cityscreen became media partners of Wambam s 18 awards celebrating the best ...

CAMPAIGNS - Drivers given star treatment - Financial Services

of theft or accident. The release was followed up over a two-day period and Sandy Dunn, managing ...

Editorial: Business leaders in the spotlight

was public relations. His gut instinct about the role of business leaders has a curious symmetry ... for by the reputation of the CEO. Those interviewed - CEOs, senior executives, analysts, business media ... of corporate fortunes over the years - that businesses, like political parties, are increasingly dependent ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

. Pauline Kent, Countrywide Porter Novelli creative director says Tesco s Computers for Schools programme ... any new initiatives, the whole range of a potential partner s products and service provisions ... , rather than tackling suicide or community care problems. Business in the Community s (BITC) head ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.