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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

the contemporary arts of advertising in their struggle to protect our past. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...

Most businesses lack effective single customer view, finds survey

SCV are indisputable, both in terms of costs savings for the business and customer satisfaction ... that their business holds across multiple channels." The research showed that even the group that had an effective ...

Think BR: Understanding big data

from day one it s known a lot more about our shopper habits than the grocery guys. It knows where ...

Government focuses on growth in new cross-Whitehall marketing strategy

drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... , said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... on stimulating debate and conversation about business, innovation and culture, you attract a very specific kind ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

. But in the world of shifting metal, Peugeot's effort stands out. Cool. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

'. The changes follow a reorganisation of the business by chief executive Richard Glynn with the goal ...

RSPCA calls review of £5m DM account

The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

King of Shaves takes on Gillette with online subscription offer

consumers with busy lifestyles and bring new people to the brand. Citing his rivals, King directly ... few days of going live, in the run up to Wimbledon , directly taking on Gillette's tennis ad featuring ...

Unilever tops 2012 Marketing Society Awards nominations

BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.