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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011

about ad of 2011, despite escaping any censorship in a ruling dubbed "an absolute triumph of creative...each encounter around 1,000 commercial communications per day Some topics when used creatively ... of creative and impactful advertising". He added that the campaign had been "extremely well received by a ... Al s Creative Emporium ad for Paddy Power. Similarly in 2009, the top three most complained about ...

Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business ... the best for our customers." Aviva's relationship with its lead creative agency for consumer ...

WPP buys into digital data agency Predictys SAS

Predictys specialises in digital data and campaign technology, and its database includes information from 140 million opted-in consumers from more than 25 partners. The majority of Predictys' clients are affiliation networks that use Predictys as a third-party provider to supply their clients ...

Hanover scoops IT lobbying campaign from McKesson UK

real passion and enthusiasm for our business. ...

Brazen to 'bring out the cake' for McVitie's

our campaign with a mix of creative ideas and news that we feel will really grab the media s attention ...

Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative...is on expanding business outside the US and UK, and follows Adam Eve denying they had any interest in joining a ... to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle Hegarty in December and four top creatives to DLKW Lowe in the last year. Earlier, Sorrell had ...

EdenCancan to link Duchamp to urban artists

not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ... on by beauty business entrepreneur Liz Earle, to look after her personal PR and profiling. ...

MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Mindshare retains Unilever media buying in the US

-buying business as part of an ongoing market-by-market review....for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...

Trading places: this week's people moves

News , its new agency unit that launched to service the News International business. ( Campaign ... , Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. Former DDB ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.