R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011
30 May 2012 | by Arif Durrani and Ben Hall
about ad of 2011, despite escaping any censorship in a ruling dubbed "an absolute triumph of creative...each encounter around 1,000 commercial communications per day Some topics when used creatively ... of creative and impactful advertising". He added that the campaign had been "extremely well received by a ... Al s Creative Emporium ad for Paddy Power. Similarly in 2009, the top three most complained about ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...
Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
spirit". Lucy Banks, executive creative director of Bauer Media, said: "This campaign allows us to use ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
track 'Indigo Home' for the campaign. Christopher Bailey, chief creative officer at Burberry, said ... In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2001 ...
'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
was created by Channel 4 s in-house agency 4Creative, showed an image of traveller boys looking menacing ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners. In November, Barclaycard unveiled a new ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV ... and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
again enters the chart with another election video outlining his plans from 'day one' in office ... , Twitter and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical ... 5. Mitt Romney 'day one' created in-house 23,573 shares this week All time: 23,575 shares ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
