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Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business ... the best for our customers." Aviva's relationship with its lead creative agency for consumer ...

WPP buys into digital data agency Predictys SAS

Predictys specialises in digital data and campaign technology, and its database includes information from 140 million opted-in consumers from more than 25 partners. The majority of Predictys' clients are affiliation networks that use Predictys as a third-party provider to supply their clients ...

Kellogg boss departs as food giant kicks off global rebrand

, the senior vice-president and head of Kellogg International. A source close to the business said that its ... " of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...

Hanover scoops IT lobbying campaign from McKesson UK

real passion and enthusiasm for our business. ...

Brazen to 'bring out the cake' for McVitie's

our campaign with a mix of creative ideas and news that we feel will really grab the media s attention ...

Scout Media hires former Radio Times ad director

the busiest 17 days the city has ever seen." He added: "Selecting print ads in mags with high pass ...

EdenCancan to link Duchamp to urban artists

not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ... on by beauty business entrepreneur Liz Earle, to look after her personal PR and profiling. ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

with and continues to grow from Tokyo s previous bid. As close partners, we will work to tell the story of our plan ...

Arena Media nets global City Index account

, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow their business. "We believe our performance-based approach and their willingness to think differently ... for City Index, said: "Arena Media demonstrated a deep understanding of our business and its challenges ...

Boris Johnson appoints BBC's Will Walden as comms director

Will Walden joins the Mayor after directing the BBC's day-to-day coverage of political news, working closely with the BBC's political editor Nick Robinson. Walden will begin his new role in early July. Johnson said: He will bring drive, originality and flair to the post of director of comms ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.