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Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.
What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its advertising account.
Agency Assessments International, the pitch consultant, is ditching the traditional pitching process in favour of a leaner system that it believes will establish more respectful working relationships.
The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet & Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings.
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
The oldest ad medium and one of the newest make unlikely bedfellows. But technology is bringing the best out of both, two outdoor specialists say.
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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