Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Private View: Dave Trott and Sarah Golding
24 May 2012
Creative Dave Trott Creative director, CST The Gate My favourite advertising ... , we change it from a problem we can't solve to a problem we can solve. Creativity is about surprising ... Chief executive, CHI Partners Very often, I look at ads on the TV or in this column ...
Foot Locker 'sneaker skills' by AMV BBDO
21 May 2012
the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.
Private View: Santiago Lucero and Daniel Kleinman
17 May 2012
Creative Santiago Lucero Executive creative director, Fallon I still haven ... creative can do: sit down and criticise someone else's work without taking into consideration all those ... ) that there are always more creatively clever, sharp or beautiful ways to talk about price than literally just showing a ...
Volkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012
The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ...
Hovis 'farmer's lad' by Dare
16 May 2012
Torrance, Danny Hunt and Danny Brooke-Taylor, the agency s former joint executive creative director ...
BlackBerry 'those who do' by Abbott Mead Vickers BBDO
16 May 2012
the business last year....The multimillion-pound global TV campaign pushes its smartphones and tablets by celebrating "people of action". Creative by AMV juxtaposes images representing active and inactive choices, such as a pair of slippers versus a pair of ballet shoes. The brief was to convey the message ...
Halfords 'best trips last a lifetime' by DLKW Lowe
15 May 2012
The story follows four children on a family trip, with a boy and a girl from the 70s playing alongside a present-day brother and sister. It s set to the 70s song Into The Valley by Skids. The ad was written by the executive creative directors, Richard Denney and David Henderson, and directed by Frederic ...
ATOC 'magic railcards' by The Red Brick Road
15 May 2012
The campaign promotes the 16-25, Family Friends and Senior railcard products, which allow customers to save a third off rail fares and receive additional benefits from partner organisations ... ?", the work shows railcards as the enabler of fun and adventurous days out. Breaking on 21 May ...
Smooth Radio 'feed your soul' by Arnold KLP
11 May 2012
Smooth Radio has released creative work for its spring marketing campaign that is focused
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
