'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
for a number of years, with various creative treatments that included the strapline, "Rip their heads ...
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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011
30 May 2012 | by Arif Durrani and Ben Hall
about ad of 2011, despite escaping any censorship in a ruling dubbed "an absolute triumph of creative...each encounter around 1,000 commercial communications per day Some topics when used creatively ... of creative and impactful advertising". He added that the campaign had been "extremely well received by a ... Al s Creative Emporium ad for Paddy Power. Similarly in 2009, the top three most complained about ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business ... the best for our customers." Aviva's relationship with its lead creative agency for consumer ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
Predictys specialises in digital data and campaign technology, and its database includes information from 140 million opted-in consumers from more than 25 partners. The majority of Predictys' clients are affiliation networks that use Predictys as a third-party provider to supply their clients ...
'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
was created by Channel 4 s in-house agency 4Creative, showed an image of traveller boys looking menacing ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative...is on expanding business outside the US and UK, and follows Adam Eve denying they had any interest in joining a ... to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle Hegarty in December and four top creatives to DLKW Lowe in the last year. Earlier, Sorrell had ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
