30 May 2012
: timing is vital - Wispa is back.
NO - Louise Fowler, Business leader, brand and marketing, Co ...
) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...
, Partner, Clearhound
There are marketers who just do marketing communications to promote their company ...
29 May 2012
| by Sarah Shearman
-sized businesses after both launched education and free advertising initiatives....Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more ...
their fanbase.
The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today and following on in France, Germany, Spain and Italy later this month.
Facebook has partnered with Enterprise ...
29 May 2012
| by Matthew Chapman
promoted tweet for the first day of the competition (6 June), so the #LGtickethunter hashtag ...
29 May 2012
| by Nicola Clark
In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand ...
decisions for the common good.
He argued that Unilever-owned Ben Jerry s is a values-led business ...
drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...
29 May 2012
| by Sarah Shearman
, the senior vice-president and head of Kellogg International.
A source close to the business said that its ...
" of the business.
There has also been speculation that it will make a bid for United Biscuits, which owns ...
29 May 2012
| by Nicola Clark
track 'Indigo Home' for the campaign.
Christopher Bailey, chief creative officer at Burberry, said ...
In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2001 ...
29 May 2012
first creative director, Fred Seibert. For the now famous logo, Seibert called on an old school friend ...
on music videos made famous by MTV.
BRAND LESSON
SILAS AMOS, CREATIVE DIRECTOR, JKR ...
spirited and colourful. It was a creative springboard; now it's a corporate anchor. It makes strategic ...
28 May 2012
| by Alex Brownsell
loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners.
In November, Barclaycard unveiled a new ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
28 May 2012
| by Nick Batten
on customer service and relationships with suppliers.
News of Browett's windfall comes days after Tim Cook ...