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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

: timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ... , Partner, Clearhound There are marketers who just do marketing communications to promote their company ...

Facebook and Twitter target UK SMEs with adspend giveaways

-sized businesses after both launched education and free advertising initiatives....Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more ... their fanbase. The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise ...

LG Mobile launches One Direction competition on Twitter

promoted tweet for the first day of the competition (6 June), so the #LGtickethunter hashtag ...

Ben & Jerry's urges brands to follow 'values-led' approach

In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand ... decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ... drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...

Kellogg boss departs as food giant kicks off global rebrand

, the senior vice-president and head of Kellogg International. A source close to the business said that its ... " of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...

Burberry boosts digital approach with interactive campaign

track 'Indigo Home' for the campaign. Christopher Bailey, chief creative officer at Burberry, said ... In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2001 ...

MTV

first creative director, Fred Seibert. For the now famous logo, Seibert called on an old school friend ... on music videos made famous by MTV. BRAND LESSON SILAS AMOS, CREATIVE DIRECTOR, JKR ... spirited and colourful. It was a creative springboard; now it's a corporate anchor. It makes strategic ...

Barclaycard returns to TV for PayTag campaign

loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners. In November, Barclaycard unveiled a new ...

Unilever partners with News Corp and Viacom for digital content

days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Apple welcomes former Dixon boss with £36m 'golden hello'

on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.