Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
with and continues to grow from Tokyo s previous bid. As close partners, we will work to tell the story of our plan ...
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BBC retains Premier League highlights package
25 May 2012 | by John Reynolds
League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day ... broadcasting rights have switched between ITV and BBC since 1964, when the first 'Match Of The Day' was broadcast. Premier League highlights screened on 'Match of the Day' have been broadcast by the BBC since ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
, such as the day after star athlete Jessica Ennis competes. Other papers are also expected to up their print ... up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...'s and Subway. Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ... partners. We have had tech and FMCG brands in the past, but we are always looking at all categories for partners. So how do you convince a hardcore football fan about the excitement of the NBA? Well ...
Arena Media nets global City Index account
25 May 2012 | by Nick Batten
, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow their business. "We believe our performance-based approach and their willingness to think differently ... for City Index, said: "Arena Media demonstrated a deep understanding of our business and its challenges ...
Boris Johnson appoints BBC's Will Walden as comms director
25 May 2012 | by Matt Cartmell
Will Walden joins the Mayor after directing the BBC's day-to-day coverage of political news, working closely with the BBC's political editor Nick Robinson. Walden will begin his new role in early July. Johnson said: He will bring drive, originality and flair to the post of director of comms ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
