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Unilever partners with News Corp and Viacom for digital content

days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Mindshare retains Unilever media buying in the US

-buying business as part of an ongoing market-by-market review....for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Power 100: The UK's top marketers

rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...

Troubled drugs giant AstraZeneca calls in dual agency support

executive s departure, which came just days after the roster was confirmed. A source said: The future ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... : 'I was only there for a few hours.' As a business leader, working in 190 markets across the world ... delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...

Sector Insight: soap, bath and shower

-president, creative services worldwide. Winners and Losers in the soap, bath and shower sector ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp...in admiration. Earlier that day, Marketing interviewed Polman, a former Procter Gamble marketer whose ...

Boots revamps pharmacies to reflect specialities

of the business following changes to NHS service provision in the UK.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.