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Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business ... the best for our customers." Aviva's relationship with its lead creative agency for consumer ...

Barclaycard returns to TV for PayTag campaign

loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners. In November, Barclaycard unveiled a new ...

Trading places: this week's people moves

News , its new agency unit that launched to service the News International business. ( Campaign ... , Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. Former DDB ...

Experian kicks off £6m media review

. The creative business is not under review. ... Maxus is the incumbent on the offline media planning and buying business, while a roster ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...

Zurich calls £100m global ad review

the business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...

Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons...business partner based on phones and loos? No one does at least, not as first-order criteria ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ... everything it had at the final showdown: the best creative talent, the most original media planning ...

Santander UK seeks to bring in lobbying help

British businesses. ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Camargue founder Andrew Litchfield steps back from day-to-day role

Camargue's founder Andrew Litchfield has stepped back from his day-to-day work to become the agency..., formerly director of the corporate and business-to-business team. The move also follows on from ... worked as an account director at Weber Shandwick, said: The business has been going for about 25 years ... for him to hand the mantle over.' She added: 'He will still be very active in the role of the business ...

PAA lands Investec private banking account

Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.