29 May 2012
| by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare.
The business ...
the best for our customers."
Aviva's relationship with its lead creative agency for consumer ...
28 May 2012
| by Alex Brownsell
loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners.
In November, Barclaycard unveiled a new ...
25 May 2012
| by Daniel Farey-Jones
News , its new agency unit that launched to service the News International business. ( Campaign ...
, Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. Former DDB ...
24 May 2012
| by Katherine Levy
. The creative business is not under review. ...
Maxus is the incumbent on the offline media planning and buying business, while a roster ...
media business into one agency.
Experian has drawn up a shortlist to pitch for the business and Maxus ...
24 May 2012
| by Anne Cassidy
the business after pitching against Ogilvy Mather.
However, another WPP agency, Mindshare, has since captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
The reported impact of Heathrow's passport control queues on businesses in London holds lessons...business partner based on phones and loos?
No one does at least, not as first-order criteria ...
in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...
everything it had at the final showdown: the best creative talent, the most original media planning ...
22 May 2012
| by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ...
economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
21 May 2012
| by John Owens
Camargue's founder Andrew Litchfield has stepped back from his day-to-day work to become the agency..., formerly director of the corporate and business-to-business team. The move also follows on from ...
worked as an account director at Weber Shandwick, said: The business has been going for about 25 years ...
for him to hand the mantle over.'
She added: 'He will still be very active in the role of the business ...
17 May 2012
| by Sara Kimberley
Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media