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Burberry boosts digital approach with interactive campaign

track 'Indigo Home' for the campaign. Christopher Bailey, chief creative officer at Burberry, said ... In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2001 ...

EdenCancan to link Duchamp to urban artists

not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ... on by beauty business entrepreneur Liz Earle, to look after her personal PR and profiling. ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade ... up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...

Beiersdorf kicks off £110m pan-Euro media review

creative business in 2010. Recent activity includes a 1m campaign to support the Nivea For Men ... is the long-standing incumbent on the business, having won the consolidated pan-European account after a ...

Brand builder: Under Armour

Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Foot Locker 'sneaker skills' by AMV BBDO

the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.

Think BR: In whom we trust

on their glory days. To generate desirability, these brands need to reinvent themselves for a new generation ... to meet modern day standards. How do brands build trust? Marketers are operating in a more ...

Zenith wins £3m Armani UK media account

The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... agencies including Mother on a project basis, but its creative is predominantly handled in ...

Luxottica holds pitch for global media account

It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.