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Food & Drink: Take your hat off to Benito's tweet deal

with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...audience as young professionals working in creative industries such as advertising, PR, marketing and media ... these characteristics at its core. By a stroke of luck, the Mexican celebration of Day of the Dead - or Dia de los ... it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

McDonald's trials McWaiter service

as boasting iPads and a "magic-zone" for children. Additionally, in an effort to try and entice business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Power 100: The UK's top marketers

rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

.co.uk, marking a key milestone in its transformation of the UK business...., we ve worked hard to open up our business, both online and offline. However, there are still lots ... customers a key aim of our overarching business strategy, he added. The MakeUpYourOwnMind.co.uk site ...

Trinity Leeds kicks off online hype ahead of 2013 opening

to Achieve/' campaign follows our pioneering film challenge, '2.8 Days Later', which brought together ...

McDonald's serves up 'one a day' fizzy drink for kids

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Pizza Hut appoints Lexis for consumer brief

an exciting, memorable guest experience, and we look forward to partnering with Lexis to ensure that the whole ... and commercial objectives in the short and long term. The corporate side of Pizza Hut's business continues to be handled by Freud Communications. The brand held pitches for this business earlier this year, for which ...

Unilever tops 2012 Marketing Society Awards nominations

BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.