R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
for a number of years, with various creative treatments that included the strapline, "Rip their heads ...
Ben & Jerry's urges brands to follow 'values-led' approach
29 May 2012 | by Nicola Clark
In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand ... decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ... drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
, the senior vice-president and head of Kellogg International. A source close to the business said that its ... " of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...
Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
our campaign with a mix of creative ideas and news that we feel will really grab the media s attention ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
is our chosen partner, which we believe will bring the best strategic thinking and creative flair to our PR plans, not to mention a huge passion for our business.' Splendid Communications CEO Alec ... business. An Australian review for all Diageo white and dark spirits was also held and is expected ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ... bar staff. AMV BBDO was behind the Guinness online film for St Patrick's Day that featured friends ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
The Jordans & Ryvita Company has called a review of its £6 million ad business....Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? It is like running your own business; making all the business decisions for the UK. The Welch's brand has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
