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Think BR: Innovating in service markets

. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ... by harnessing the creativity and experience of customer-facing staff - maybe service providers can find ...

Burberry boosts digital approach with interactive campaign

track 'Indigo Home' for the campaign. Christopher Bailey, chief creative officer at Burberry, said ... In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2001 ...

Apple welcomes former Dixon boss with £36m 'golden hello'

on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its

Co-op appoints Leo Burnett to £50m ad account

The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve ... . TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...

Arcadia starts £4m media agency contest

JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...

Brand builder: Under Armour

Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...

Sainsbury's rapped by ad watchdog after Asda complaint

that the creative did not make clear how consumers could verify the data on which Brand Match claims were made ... Match promotion, and claiming its prices were checked against other retailers on the same day. A ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made ... years? "We just haven t got to it," Inglis said. "We've had a pretty busy few years and as I said ... know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...

Think BR: Understanding big data

from day one it s known a lot more about our shopper habits than the grocery guys. It knows where ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.