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EDF adds brand character to Olympics reward-scheme push

The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ...

Orange invests in film ties after sponsorship review

for Fiction, RockCorps and National Business Awards....However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next ... for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Chinese telecoms giant Huawei in comms review

. Our business is expanding rapidly and we need an agency that can help increase our company awareness ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Centrica plots overhaul of British Gas' comms

reputation has come under fire in recent weeks after the firm warned of escalating bills on the same day ...

Power 100: The UK's top marketers

rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...

E.ON targets British Gas with price freeze pledge

campaign days after British Gas warned it might have to raise prices this winter...., which could result in a further 50 added to household bills. Creative by DLKW Lowe states that E ... for the tactical press campaign. The campaign launched today and comes the day after E.ON promised not to raise ...

O2 Priority Moments crowdsourcing favours Nando's

to our customers and promising to deliver on their behalf. So whether it's helping towards a family day ...

Twitter boss: UK brands 'driving ad innovation'

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.